killed by
OpenAI's casualty list
The most prolific killer on this list. Every ChatGPT surface launch — custom GPTs, Code Interpreter, Vision, Canvas, Search, Agent mode — absorbed a category that used to be somebody’s whole company.
800
tools affected
102
killed
323
wounded
$42,688
$/mo displaced
biggest scalps
V 
Vendr
payments Finance
SaaS buying platform that negotiates software contracts on behalf of procurement teams.
why
Zylo and Torii pick up the same job, so the $2,917/mo now buys packaging rather than capability.
OpenAI · 2025-08 $2917/mo
C 
Champify
trending_up Sales
Tracks when former customers change jobs and turns the move into a warm Salesforce lead.
why
Clay now covers the same core job on a free tier, so the $2,000/mo is optional.
OpenAI · 2025-07 $2000/mo
P 
Pocus
trending_up Sales
Turned product usage data into prioritized leads for product-led-growth sales teams.
why
Apollo.io now covers the same core job on a free tier, so the $1,700/mo is optional.
OpenAI · 2026-03 $1700/mo
A 
Airbase
payments Finance
Spend management platform combining corporate cards, bill pay and expense reimbursement.
why
Ramp and Brex pick up the same job, so the $1,542/mo now buys packaging rather than capability.
OpenAI · 2024-10 $1542/mo
P 
Paradox
badge HR & Recruiting
Conversational recruiting assistant Olivia that screens and schedules candidates.
why
Custom GPTs now covers the same core job on a free tier, so the $1,000/mo is optional.
OpenAI · 2023-11 $1000/mo
L 
Letterdrop
edit_document Writing
B2B content operations platform covering SEO planning, publishing, LinkedIn distribution and sales enablement.
why
Notion and Ghost now cover the same core job on a free tier, so the $995/mo is optional.
OpenAI · 2025-03 $995/mo
everything attributed to OpenAI
search
/
The Death List
800 of 800· $42,688/mo at riskV
Vendr
paymentsFinance· $2917
YES
OpenAI · 2025-08 · AI negotiation agents and free public pricing databases undercut Vendr's paid benchmarking and negotiation service
Zylo and Torii pick up the same job, so the $2,917/mo now buys packaging rather than capability.
C
Champify
trending_upSales· $2000
YES
OpenAI · 2025-07 · General-purpose AI research agents can now scrape job-change signals from LinkedIn for a fraction of the price
Clay now covers the same core job on a free tier, so the $2,000/mo is optional.
H
HireVue
badgeHR & Recruiting· $2900
KINDA
OpenAI · 2024-05 · Candidates now use AI in the interview too
OpenAI's version covers the headline feature only, so the $2,900/mo is now paying for the workflow around it, not the AI.
P
Pocus
trending_upSales· $1700
YES
OpenAI · 2026-03 · Apollo.io built AI-native GTM agents that absorbed Pocus's product-led-growth signals in-house
Apollo.io now covers the same core job on a free tier, so the $1,700/mo is optional.
A
Airbase
paymentsFinance· $1542
YES
OpenAI · 2024-10 · AI-native spend management rivals commoditized corporate cards and AP so fast it was folded into Paylocity's suite
Ramp and Brex pick up the same job, so the $1,542/mo now buys packaging rather than capability.
D
Drift
support_agentSupport· $2500
KINDA
OpenAI · 2024-03 · LLM chatbots any team can build
Tidio covers the headline feature free, so the $2,500/mo is now paying for the workflow around it.
L
Luminance
gavelLegal· $3333
NOT REALLY
OpenAI · 2025-03 · Cheaper generalist AI contract tools chase the same due-diligence market at a fraction of the price
OpenAI's version overlaps, but does not finish the legal job, so this one still earns its $3,333/mo.
M
Maven AGI
support_agentSupport· $2083
KINDA
OpenAI · 2025-09 · Well-capitalized rivals out-fund Maven AGI in the same enterprise AI customer support race, built on the same model APIs
OpenAI's version covers the headline feature only, so the $2,083/mo is now paying for the workflow around it, not the AI.
O
Optimizely
insightsAnalytics· $3000
NOT REALLY
OpenAI · 2024-05 · Statistical experimentation is not a generative problem
OpenAI's version overlaps, but does not finish the analytics job, so this one still earns its $3,000/mo.
P
Paradox
badgeHR & Recruiting· $1000
YES
OpenAI · 2023-11 · ChatGPT-grade assistants make conversational candidate screening a commodity
Custom GPTs now covers the same core job on a free tier, so the $1,000/mo is optional.
L
Letterdrop
edit_documentWriting· $995
YES
OpenAI · 2025-03 · Cheap AI content platforms and in-house LLM workflows producing the same B2B posts
Notion and Ghost now cover the same core job on a free tier, so the $995/mo is optional.
C
ChurnZero
contactsCRM· $892
YES
OpenAI · 2025-10 · AI-native customer success competitors and category consolidation compress ChurnZero's pricing and positioning
Gainsight and Vitally pick up the same job, so the $892/mo now buys packaging rather than capability.
T
Textio
badgeHR & Recruiting· $300
YES
OpenAI · 2022-11 · ChatGPT writes and de-biases job posts and reviews for free
ChatGPT and Claude now cover the same core job on a free tier, so the $300/mo is optional.
Z
ZoomInfo
trending_upSales· $1250
KINDA
OpenAI · 2025-02 · Cheap enrichment plus agents that research accounts on demand
Apollo.io covers the headline feature free, so the $1,250/mo is now paying for the workflow around it.
C
Cognism
trending_upSales· $1250
KINDA
OpenAI · 2025-02 · Research agents plus cheaper data providers
Apollo.io covers the headline feature free, so the $1,250/mo is now paying for the workflow around it.
P
Planhat
contactsCRM· $1250
KINDA
OpenAI · 2025-09 · Larger customer success suites adding the same AI health-scoring and playbook automation Planhat differentiated on
OpenAI's version covers the headline feature only, so the $1,250/mo is now paying for the workflow around it, not the AI.
R
Respona
campaignMarketing· $199
YES
OpenAI · 2025-05 · LLMs writing personalised outreach at scale, collapsing the value of templated pitch tooling
Pitchbox and BuzzStream pick up the same job, so the $199/mo now buys packaging rather than capability.
S
Seamless.AI
trending_upSales· $147
YES
OpenAI · 2025-02 · Free and near-free contact search
Apollo.io and Hunter.io now cover the same core job on a free tier, so the $147/mo is optional.
L
Litmus
mailEmail· $99
YES
OpenAI · 2025-04 · AI email builders producing responsive, client-safe HTML that needs far less manual previewing
Mailtrap and Stripo now cover the same core job on a free tier, so the $99/mo is optional.
S
Serpstat
trending_upSEO· $59
YES
OpenAI · 2025-03 · ChatGPT and AI SEO assistants covering keyword ideation and audits that mid-tier suites sold
Google Search Console now covers the same core job on a free tier, so the $59/mo is optional.
I
INK Editor
trending_upSEO· $49
YES
OpenAI · 2024-05 · AI content optimisation folded into every writing surface
Rank Math and ChatGPT now cover the same core job on a free tier, so the $49/mo is optional.
L
Leadpages
campaignMarketing· $49
YES
OpenAI · 2024-05 · Free AI site builders with templates
Framer and Carrd now cover the same core job on a free tier, so the $49/mo is optional.
L
Leya
gavelLegal· $49
YES
OpenAI · 2025-05 · Larger, better-funded legal AI platforms expanding into Europe with the same research and drafting features
Harvey and CoCounsel pick up the same job, so the $49/mo now buys packaging rather than capability.
J
Jasper
edit_documentWriting· $49
YES
OpenAI · 2023-11 · ChatGPT + custom GPTs made templated marketing copy free
ChatGPT and Claude now cover the same core job on a free tier, so the $49/mo is optional.
F
Frase
edit_documentWriting· $45
YES
OpenAI · 2025-02 · ChatGPT Search + deep research turned SERP briefs into a single prompt
ChatGPT and Perplexity now cover the same core job on a free tier, so the $45/mo is optional.
L
Landbot
account_treeAutomation· $45
YES
OpenAI · 2023-11 · Custom GPTs and assistants replace rule-based chatbot flow builders
Custom GPTs now covers the same core job on a free tier, so the $45/mo is optional.
H
Heyflow
ballotForms· $45
YES
OpenAI · 2025-10 · AI website and funnel builders generate interactive lead-gen funnels from a single prompt
Typeform and involve.me now cover the same core job on a free tier, so the $45/mo is optional.
W
WellSaid Labs
graphic_eqVoice & Audio· $44
YES
OpenAI · 2024-05 · Commodity text to speech at API prices
ElevenLabs now covers the same core job on a free tier, so the $44/mo is optional.
M
Mailshake
trending_upSales· $44
YES
OpenAI · 2024-05 · Cheaper AI-native senders took the category
Instantly and Smartlead pick up the same job, so the $44/mo now buys packaging rather than capability.
C
Castmagic
graphic_eqVoice & Audio· $39
YES
OpenAI · 2024-05 · Long-context models turn a transcript into every asset you need
ChatGPT and Whisper now cover the same core job on a free tier, so the $39/mo is optional.
L
Lately AI
shareSocial Media· $39
YES
OpenAI · 2024-05 · Repurposing long content into posts is a one-prompt task
ChatGPT and Claude now cover the same core job on a free tier, so the $39/mo is optional.
S
Scalenut
trending_upSEO· $39
YES
OpenAI · 2023-11 · Free ChatGPT + SERP tools
ChatGPT now covers the same core job on a free tier, so the $39/mo is optional.
A
Anyword
campaignMarketing· $39
YES
OpenAI · 2023-11 · Free ChatGPT marketing copy
ChatGPT and Copy.ai now cover the same core job on a free tier, so the $39/mo is optional.
C
Copy.ai
edit_documentWriting· $36
YES
OpenAI · 2023-11 · Free ChatGPT + GPT-4o marketing copy
ChatGPT and Claude now cover the same core job on a free tier, so the $36/mo is optional.
P
Peppertype.ai
edit_documentWriting· $35
YES
OpenAI · 2023-11 · Custom GPTs made template libraries worthless
ChatGPT and Custom GPTs now cover the same core job on a free tier, so the $35/mo is optional.
R
Regie.ai
trending_upSales· $35
YES
OpenAI · 2022-11 · ChatGPT writes personalized sales sequences and cold emails for free
ChatGPT now covers the same core job on a free tier, so the $35/mo is optional.
H
Hour One
videocamVideo· $30
YES
OpenAI · 2024-12 · OpenAI Sora generates lifelike video from text, undercutting avatar tools
OpenAI Sora and HeyGen pick up the same job, so the $30/mo now buys packaging rather than capability.
L
LongShot AI
edit_documentWriting· $29
YES
OpenAI · 2024-10 · ChatGPT Search removed the "fact-checked AI writing" pitch
ChatGPT and Perplexity now cover the same core job on a free tier, so the $29/mo is optional.
I
iStock
photo_libraryStock Media· $29
YES
OpenAI · 2025-03 · Generated imagery at zero marginal cost
ChatGPT and Unsplash now cover the same core job on a free tier, so the $29/mo is optional.
O
Olark
support_agentSupport· $29
YES
OpenAI · 2024-05 · AI chat deflection and free live-chat alternatives
Tidio now covers the same core job on a free tier, so the $29/mo is optional.