killed by
Meta's casualty list
Meta’s move is to make the capability free and open. Llama, Meta AI in the apps, and AI ad creative tools undercut anything whose margin depended on model access.
18
tools affected
5
killed
5
wounded
$465
$/mo displaced
biggest scalps
M 
Madgicx
campaign Marketing
Automation and optimisation layer for Meta and Google ad accounts with AI bidding rules.
why
Revealbot and Foreplay pick up the same job, so the $55/mo now buys packaging rather than capability.
Meta · 2025-02 $55/mo
A 
AdCreative.ai
campaign Marketing
Generates and scores ad creative variations for paid social and display campaigns.
why
Meta Advantage+ and Canva now cover the same core job on a free tier, so the $39/mo is optional.
Meta · 2025-01 $39/mo
S 
Sked Social
share Social Media
Visual social scheduler focused on Instagram grid planning and auto-posting for brands.
why
Meta Business Suite and Metricool now cover the same core job on a free tier, so the $30/mo is optional.
Meta · 2024-11 $30/mo
L 
LALAL.AI
graphic_eq Voice & Audio
AI stem splitter that isolates vocals and instruments from tracks.
why
Demucs and Moises now cover the same core job on a free tier, so the $18/mo is optional.
Meta · 2024-04 $18/mo
V 
Viggle
videocam Video
Animates a still character to copy the motion in a reference video, popular for meme clips.
why
Hedra now covers the same core job on a free tier, so the $10/mo is optional.
Meta · 2025-03 $10/mo
everything attributed to Meta
search
/
The Death List
18 of 18· $465/mo at riskM
Madgicx
campaignMarketing· $55
YES
Meta · 2025-02 · Meta Advantage+ campaigns automating targeting, budget and creative selection natively
Revealbot and Foreplay pick up the same job, so the $55/mo now buys packaging rather than capability.
A
AdCreative.ai
campaignMarketing· $39
YES
Meta · 2025-01 · Meta Advantage+ generating and testing ad creative for free inside Ads Manager
Meta Advantage+ and Canva now cover the same core job on a free tier, so the $39/mo is optional.
S
Sked Social
shareSocial Media· $30
YES
Meta · 2024-11 · Native scheduling in Meta Business Suite plus free AI caption writing in every platform
Meta Business Suite and Metricool now cover the same core job on a free tier, so the $30/mo is optional.
L
LALAL.AI
graphic_eqVoice & Audio· $18
YES
Meta · 2024-04 · Meta's open-source Demucs separates audio stems for free
Demucs and Moises now cover the same core job on a free tier, so the $18/mo is optional.
V
Viggle
videocamVideo· $10
YES
Meta · 2025-03 · General video models handling character animation and motion transfer without a dedicated app
Hedra now covers the same core job on a free tier, so the $10/mo is optional.
H
Hyros
monitoringData & BI· $199
KINDA
Meta · 2025-06 · Meta and Google conversion APIs plus AI bidding absorbing the tracking edge Hyros sold
PostHog covers the headline feature free, so the $199/mo is now paying for the workflow around it.
K
Kustomer
support_agentSupport· $89
KINDA
Meta · 2024-04 · Meta AI in the messaging channels Kustomer routes
Meta's version covers the headline feature only, so the $89/mo is now paying for the workflow around it, not the AI.
M
ManyChat
shareSocial Media· $15
KINDA
Meta · 2024-04 · Meta AI is built into Messenger and Instagram DMs natively
Meta AI and Tidio cover the headline feature free, so the $15/mo is now paying for the workflow around it.
P
PixVerse
videocamVideo· $10
KINDA
Meta · 2025-08 · Instagram and Reels adding native generative video effects inside the app
Hailuo AI and Vidu cover the headline feature free, so the $10/mo is now paying for the workflow around it.
N
Northbeam
monitoringData & BI· $1000
NOT REALLY
Meta · 2025-04 · Meta Advantage+ and Google Performance Max reporting their own AI-modelled conversion credit
Meta's version overlaps, but does not finish the data & BI job, so this one still earns its $1,000/mo.
S
Scale AI
codeDev Tools· free
KINDA
Meta · 2025-06 · Synthetic data generation and Meta's investment reshaping who buys independent labelling
Meta's version covers the headline feature only — the workflow around it is what still does the work.
F
Foreplay
campaignMarketing· $49
NOT REALLY
Meta · 2025-09 · AI creative generation in ad platforms reducing reliance on manual swipe-file research
Meta's version overlaps, but does not finish the marketing job, so this one still earns its $49/mo.
H
Hugging Face
codeDev Tools· $9
NOT REALLY
Meta · 2025-04 · Labs distributing open weights and hosting through their own channels and clouds
Meta's version overlaps, but does not finish the dev tools job, so this one still earns its $9/mo.
L
LM Studio
robot_2AI Assistants· free
NOT REALLY
Meta · 2025-01 · Free frontier chat apps outclassing anything a laptop can run
Meta's version overlaps, but does not finish the AI assistants job, so this one is still worth keeping open.
L
llama.cpp
codeDev Tools· free
NOT REALLY
Meta · 2025-09 · Cheap hosted APIs making local inference a hobby rather than a requirement
Meta's version overlaps, but does not finish the dev tools job, so this one is still worth keeping open.
D
Decart
videocamVideo· free
NOT REALLY
Meta · 2026-03 · Frontier labs adding realtime generation to models that already lead on quality
Meta's version overlaps, but does not finish the video job, so this one is still worth keeping open.
M
Meta Ads Manager
campaignMarketing· free
NOT REALLY
Meta · 2024-06 · Meta Advantage+ generative creative
Meta's version overlaps, but does not finish the marketing job, so this one is still worth keeping open.
T
Together AI
robot_2AI Assistants· free
NOT REALLY
Meta · 2025-01 · Closed models from OpenAI and Anthropic dominate quality benchmarks
Meta's version overlaps, but does not finish the AI assistants job, so this one is still worth keeping open.