Foreplay
Swipe file and creative research tool for saving and analysing competitor ads across platforms.
why this verdict
Keep paying — Meta has not replaced it
Meta's version overlaps, but does not finish the marketing job, so this one still earns its $49/mo.
- A named launch, not a vibe named, unlinked
- AI creative generation in ad platforms reducing reliance on manual swipe-file research. Meta, September 11, 2025 — no announcement link recorded yet.
- How much of the job it covers not the job editorial call
- Parts of it. The job still needs the tool to get finished.
- Is there a free way to do it? yes
- 1 of 3 listed replacements have a usable free tier: Meta Ad Library.
- What the call is worth $588/yr
- $49/mo at the entry paid tier — $588 a year per seat.
- Threatened by
- Meta
- Since
- September 11, 2025
- List price
- $49/mo
- Per year
- $588
The backstory
Foreplay lets performance teams save, tag and study ads from Meta, TikTok and LinkedIn, building a searchable library of what competitors are running. AI can generate creative, but it cannot show you what a rival actually shipped last week. The archive of collected ads is a dataset that grows with use and cannot be prompted into existence. Creative strategists treat it as reference material rather than a generator.
Escape hatches
Free official archive of running ads, harder to organise
facebook.com open_in_newGenerates variations rather than collecting references
adcreative.ai open_in_newCreative analytics tying ad assets to performance
motionapp.com open_in_new1 of 3 replacements have a usable free tier.