Setmore
Appointment scheduling software for small businesses with online booking pages.
why this verdict
Cancel it — switch to Calendly
Calendly and Square Appointments now cover the same core job on a free tier, so the $5/mo is optional.
- A named launch, not a vibe named, unlinked
- Google Calendar and Microsoft Bookings now offer free AI-assisted appointment scheduling built into tools businesses already use. Google, November 10, 2025 — no announcement link recorded yet.
- How much of the job it covers all of it editorial call
- The whole core job — the thing the subscription was actually for.
- Is there a free way to do it? yes
- 2 of 3 listed replacements have a usable free tier: Calendly and Square Appointments.
- What the call is worth $60/yr
- $5/mo at the entry paid tier — $60 a year per seat.
- Threatened by
- Since
- November 10, 2025
- List price
- $5/mo
- Per year
- $60
The backstory
Setmore gave small service businesses like salons and clinics a simple online booking page with staff logins, reminders and payment collection, a category built entirely around basic calendar logic. Google Calendar and Microsoft Bookings both now bundle equivalent free scheduling with AI-assisted reminders and availability suggestions directly into calendar tools these businesses already use for everything else.
Escape hatches
switching could free up $60/yrScheduling links with a generous free plan
calendly.com open_in_newAppointment scheduling with payments and packages
acuityscheduling.com open_in_newFree booking tool bundled with Square payments
squareup.com open_in_new2 of 3 replacements have a usable free tier.