Moz Pro
The rank tracker still works. The thing it ranks you in is shrinking.
why this verdict
Downgrade — pay for the workflow, not the AI
Google Search Console and Ahrefs Webmaster Tools cover the headline feature free, so the $99/mo is now paying for the workflow around it.
- A named launch, not a vibe named, unlinked
- AI Overviews compressed the clicks that keyword rank was measuring. Google, May 14, 2024 — no announcement link recorded yet.
- How much of the job it covers headline only editorial call
- The headline feature, but not the workflow, data or integrations around it.
- Is there a free way to do it? yes
- 2 of 2 listed replacements have a usable free tier: Google Search Console and Ahrefs Webmaster Tools.
- What the call is worth $1,188/yr
- $99/mo at the entry paid tier — $1,188 a year per seat.
- Threatened by
- Since
- May 14, 2024
- List price
- $99/mo
- Per year
- $1,188
The backstory
Moz did not lose to a chatbot; it lost to what the chatbot did to the search results page. AI Overviews and expanded zero-click answers cut through-rate on exactly the informational queries most rank-tracking dashboards were built around, so "position 3" means less than it did. Moz survives on link data, local SEO and the brand, but the core metric it sells is measurably less valuable than it was.
Escape hatches
switching could free up $1,188/yrFree, and it is the source of truth for your own clicks.
search.google.com open_in_newFree backlink and site audit data for verified sites.
ahrefs.com open_in_new2 of 2 replacements have a usable free tier.