Semrush
All-in-one marketing SEO suite.
why this verdict
Keep paying — OpenAI has not replaced it
OpenAI's version overlaps, but does not finish the SEO job, so this one still earns its $139/mo.
- A named launch, not a vibe named, unlinked
- ChatGPT Search. OpenAI, January 15, 2024 — no announcement link recorded yet.
- How much of the job it covers not the job editorial call
- Parts of it. The job still needs the tool to get finished.
- Is there a free way to do it? yes
- 2 of 3 listed replacements have a usable free tier: Moz and Google Search Console.
- What the call is worth $1,668/yr
- $139/mo at the entry paid tier — $1,668 a year per seat.
- Threatened by
- OpenAI
- Since
- January 15, 2024
- List price
- $139/mo
- Per year
- $1,668
The backstory
Semrush is an all-in-one marketing suite for SEO, covering keyword research, rank tracking, backlink analysis and competitor intelligence. ChatGPT Search and AI answers changed how people find information, but they do not replace the underlying data. Semrush survived because its moat is data breadth: years of crawled keywords, rankings and backlinks that agencies and marketers depend on. An AI chat cannot substitute for that proprietary dataset, so it stays essential.
Escape hatches
Deep backlink and keyword data suite
ahrefs.com open_in_newSEO tools with a friendlier learning curve
moz.com open_in_newFree first-party search performance data
search.google.com open_in_new2 of 3 replacements have a usable free tier.