Looka
AI logo maker and brand kit.
why this verdict
Downgrade — pay for the workflow, not the AI
Canva and ChatGPT cover the headline feature free, so the $20/mo is now paying for the workflow around it.
- A named launch, not a vibe named, unlinked
- ChatGPT + image gen logos. OpenAI, February 15, 2024 — no announcement link recorded yet.
- How much of the job it covers headline only editorial call
- The headline feature, but not the workflow, data or integrations around it.
- Is there a free way to do it? yes
- 3 of 3 listed replacements have a usable free tier: Canva, ChatGPT and Adobe Express.
- What the call is worth $240/yr
- $20/mo at the entry paid tier — $240 a year per seat.
- Threatened by
- OpenAI
- Since
- February 15, 2024
- List price
- $20/mo
- Per year
- $240
The backstory
Looka is an AI logo maker that generates a logo from your name and style choices, then sells a brand kit with matching assets. Logo generation is now just a prompt in ChatGPT plus an image model, which strips the novelty from the core offering. It's WOUNDED because the packaged brand kit, editable files, and business-card and social templates still save non-designers real effort, even if the logo itself is no longer worth much alone.
Escape hatches
switching could free up $240/yrLogo maker plus full brand kit, free tier
canva.com open_in_newGenerate logo concepts from a prompt, free tier
chatgpt.com open_in_newLogo and brand assets with a free tier
adobe.com open_in_new3 of 3 replacements have a usable free tier.