K
Keyword Insights
Clusters keywords by live search results into topic groups, then builds content briefs from them.
KINDA
why this verdict
Downgrade — pay for the workflow, not the AI
OpenAI's version covers the headline feature only, so the $58/mo is now paying for the workflow around it, not the AI.
- A named launch, not a vibe named, unlinked
- LLMs clustering keyword lists and drafting briefs without a dedicated clustering product. OpenAI, April 8, 2025 — no announcement link recorded yet.
- How much of the job it covers headline only editorial call
- The headline feature, but not the workflow, data or integrations around it.
- Is there a free way to do it? paid only
- 3 replacements listed, all paid.
- What the call is worth $696/yr
- $58/mo at the entry paid tier — $696 a year per seat.
Reason composed from the fields above missing: announcement linked missing: free replacement listed recorded: two or more escape hatches
- Threatened by
- OpenAI
- Since
- April 8, 2025
- List price
- $58/mo
- Per year
- $696
The backstory
Keyword Insights groups large keyword lists into topics by comparing actual ranking results, then generates briefs and drafts. Semantic clustering is something a model will now attempt for free on a pasted list. The defensible half is the live SERP data behind the grouping, which is genuinely expensive to collect. It is being pushed toward that data layer and away from the writing layer.