Brevo
Email, SMS and marketing automation platform priced per email rather than per contact.
why this verdict
Keep paying — OpenAI has not replaced it
OpenAI's version overlaps, but does not finish the email job, so this one still earns its $9/mo.
- A named launch, not a vibe named, unlinked
- AI copy generation removing the drafting work while sending infrastructure stays untouched. OpenAI, October 29, 2024 — no announcement link recorded yet.
- How much of the job it covers not the job editorial call
- Parts of it. The job still needs the tool to get finished.
- Is there a free way to do it? yes
- 3 of 3 listed replacements have a usable free tier: MailerLite, EmailOctopus and Resend.
- What the call is worth $108/yr
- $9/mo at the entry paid tier — $108 a year per seat.
- Threatened by
- OpenAI
- Since
- October 29, 2024
- List price
- $9/mo
- Per year
- $108
The backstory
Brevo sends campaigns and transactional mail with automation, SMS and a light CRM attached. AI can write the email, but it cannot warm IP addresses, negotiate with inbox providers or handle bounce and complaint feedback loops. Deliverability is an infrastructure and reputation business built over years. Content generation touches the least defensible part of the stack.
Escape hatches
Simple campaigns with a generous free tier
mailerlite.com open_in_newLow-cost sending built on Amazon SES
emailoctopus.com open_in_newDeveloper-first transactional and broadcast email
resend.com open_in_new3 of 3 replacements have a usable free tier.