A 
AthenaHQ
Generative engine optimisation platform for measuring and improving how AI assistants describe you.
NOT REALLY
why this verdict
Keep paying — OpenAI has not replaced it
OpenAI's version overlaps, but does not finish the SEO job, so this one still earns its $295/mo.
- A named launch, not a vibe named, unlinked
- AI visibility reporting becoming a free feature inside established SEO platforms. OpenAI, November 19, 2025 — no announcement link recorded yet.
- How much of the job it covers not the job editorial call
- Parts of it. The job still needs the tool to get finished.
- Is there a free way to do it? paid only
- 3 replacements listed, all paid.
- What the call is worth $3,540/yr
- $295/mo at the entry paid tier — $3,540 a year per seat.
Reason composed from the fields above missing: announcement linked missing: free replacement listed recorded: two or more escape hatches
- Threatened by
- OpenAI
- Since
- November 19, 2025
- List price
- $295/mo
- Per year
- $3,540
The backstory
AthenaHQ tracks mentions, citations and sentiment for a brand across AI assistants and uses agents to draft content that fixes gaps. It is a product created entirely by the shift toward AI answers. The pressure is competitive rather than existential, since a crowded field of visibility trackers is racing toward the same feature set. Continuous prompt sampling across models is expensive enough to keep casual entrants out.