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Submagic

NOT REALLY

Auto-captions, B-roll and zooms for short-form video.

NOT REALLY

why this verdict

Keep paying — OpenAI has not replaced it

OpenAI's version overlaps, but does not finish the video job, so this one still earns its $16/mo.

A named launch, not a vibe named, unlinked
CapCut and native editors added free auto-captions. OpenAI, January 1, 2025 — no announcement link recorded yet.
How much of the job it covers not the job editorial call
Parts of it. The job still needs the tool to get finished.
Is there a free way to do it? yes
2 of 3 listed replacements have a usable free tier: CapCut and Vizard.
What the call is worth $192/yr
$16/mo at the entry paid tier — $192 a year per seat.
Reason composed from the fields above missing: announcement linked recorded: free replacement listed recorded: two or more escape hatches
Threatened by
OpenAI
Since
January 1, 2025
List price
$16/mo
Per year
$192

The backstory

Free captions exist everywhere now, so Submagic sells the rest of the short-form formula: animated caption styles that match what is trending, automatic B-roll insertion, sound effects and hooks. It is opinionated about a specific aesthetic, which is exactly what a general editor cannot be.

Escape hatches

2 of 3 replacements have a usable free tier.

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