Metricool
Analytics + scheduling across platforms.
why this verdict
Keep paying — OpenAI has not replaced it
OpenAI's version overlaps, but does not finish the social media job, so this one still earns its $18/mo.
- A named launch, not a vibe named, unlinked
- ChatGPT captions. OpenAI, June 1, 2024 — no announcement link recorded yet.
- How much of the job it covers not the job editorial call
- Parts of it. The job still needs the tool to get finished.
- Is there a free way to do it? yes
- 2 of 3 listed replacements have a usable free tier: Buffer and Later.
- What the call is worth $216/yr
- $18/mo at the entry paid tier — $216 a year per seat.
- Threatened by
- OpenAI
- Since
- June 1, 2024
- List price
- $18/mo
- Per year
- $216
The backstory
Metricool combines cross-platform social scheduling with analytics and ad reporting in one dashboard. ChatGPT writes captions for free, so the copy side isn't a moat, but captions were never Metricool's core. It survived because of analytics depth: unified performance data across networks, competitor benchmarking, ad campaign tracking and reporting that agencies and marketers rely on. The AI writes the post; Metricool tells you what worked, schedules it across accounts and proves the results to a client. That measurement layer is the value.
Escape hatches
Simple scheduling with free tier
buffer.com open_in_newVisual scheduling and analytics
later.com open_in_newEstablished scheduling and analytics suite
hootsuite.com open_in_new2 of 3 replacements have a usable free tier.