D 
Durable
First to "a website in thirty seconds", then everyone did it.
KINDA
why this verdict
Downgrade — pay for the workflow, not the AI
Framer covers the headline feature free, so the $15/mo is now paying for the workflow around it.
- A named launch, not a vibe named, unlinked
- Every builder shipped the same thirty-second site generation. OpenAI, May 13, 2024 — no announcement link recorded yet.
- How much of the job it covers headline only editorial call
- The headline feature, but not the workflow, data or integrations around it.
- Is there a free way to do it? yes
- 1 of 2 listed replacements have a usable free tier: Framer.
- What the call is worth $180/yr
- $15/mo at the entry paid tier — $180 a year per seat.
Reason composed from the fields above missing: announcement linked recorded: free replacement listed recorded: two or more escape hatches
- Threatened by
- OpenAI
- Since
- May 13, 2024
- List price
- $15/mo
- Per year
- $180
The backstory
Durable generated a complete small-business site from a couple of answers, which was genuinely striking in 2023. Wix, Squarespace, Hostinger and Framer all shipped equivalents within a year, usually bundled with hosting people already buy. Durable is wounded by its own idea becoming standard.
Escape hatches
switching could free up $180/yr F 
Framer Free tier plus AI generation.
framer.com open_in_new H 
Hostinger Bundled AI builder with hosting.
hostinger.com open_in_new1 of 2 replacements have a usable free tier.