D 
Dub
Open-source link management, short links and conversion tracking.
NOT REALLY
why this verdict
Keep paying — OpenAI has not replaced it
OpenAI's version overlaps, but does not finish the marketing job, so this one still earns its $24/mo.
- A named launch, not a vibe named, unlinked
- AI can build a link shortener but not run the redirect edge. OpenAI, January 1, 2025 — no announcement link recorded yet.
- How much of the job it covers not the job editorial call
- Parts of it. The job still needs the tool to get finished.
- Is there a free way to do it? yes
- 2 of 2 listed replacements have a usable free tier: Bitly and Short.io.
- What the call is worth $288/yr
- $24/mo at the entry paid tier — $288 a year per seat.
Reason composed from the fields above missing: announcement linked recorded: free replacement listed recorded: two or more escape hatches
- Threatened by
- OpenAI
- Since
- January 1, 2025
- List price
- $24/mo
- Per year
- $288
The backstory
Dub is the indie answer to Bitly: your own domain, click analytics, QR codes and now full conversion attribution and affiliate tracking. Cursor can build you a redirect service in an hour; it cannot give you the global edge network that makes the redirect instant and never down.
Escape hatches
B 
Bitly The incumbent, free tier.
bitly.com open_in_new S 
Short.io Comparable custom-domain links.
short.io open_in_new2 of 2 replacements have a usable free tier.