Attio
Modern, data-model-first CRM.
why this verdict
Keep paying — Anthropic has not replaced it
Anthropic's version overlaps, but does not finish the CRM job, so this one still earns its $34/mo.
- A named launch, not a vibe named, unlinked
- Claude + MCP over CRM. Anthropic, August 1, 2024 — no announcement link recorded yet.
- How much of the job it covers not the job editorial call
- Parts of it. The job still needs the tool to get finished.
- Is there a free way to do it? yes
- 1 of 3 listed replacements have a usable free tier: HubSpot.
- What the call is worth $408/yr
- $34/mo at the entry paid tier — $408 a year per seat.
- Threatened by
- Anthropic
- Since
- August 1, 2024
- List price
- $34/mo
- Per year
- $408
The backstory
Attio is a modern CRM built around a flexible data model: you shape objects, relationships, and views to match how your business actually works, instead of forcing everything into rigid contact records. Claude with MCP can now query and reason over CRM data, which threatens tools that were just a chat wrapper on a database. Attio survived because the product is the data model and the collaborative UX teams operate in daily, and it can expose that model to assistants rather than be replaced by one.
Escape hatches
All-in-one CRM with a generous free tier
hubspot.com open_in_newEnterprise CRM standard with deep customization
salesforce.com open_in_newLightweight relationship-first CRM
folk.app open_in_new1 of 3 replacements have a usable free tier.