AB Tasty
Experimentation and personalisation platform for testing web experiences without shipping code.
why this verdict
Downgrade — pay for the workflow, not the AI
GrowthBook and Statsig cover the headline feature free, so the $200/mo is now paying for the workflow around it.
- A named launch, not a vibe named, unlinked
- AI page generation and automated personalisation inside ad and commerce platforms. OpenAI, July 9, 2025 — no announcement link recorded yet.
- How much of the job it covers headline only editorial call
- The headline feature, but not the workflow, data or integrations around it.
- Is there a free way to do it? yes
- 2 of 3 listed replacements have a usable free tier: GrowthBook and Statsig.
- What the call is worth $2,400/yr
- $200/mo at the entry paid tier — $2,400 a year per seat.
- Threatened by
- OpenAI
- Since
- July 9, 2025
- List price
- $200/mo
- Per year
- $2,400
The backstory
AB Tasty lets marketers change and test pages through a visual editor, then personalise them by segment. Ad platforms now auto-generate and auto-rotate creative and landing variants, and AI writes the copy that testing tools used to justify. The client-side editing model also fights modern frontend frameworks. It keeps enterprise customers who need governance and audit trails around what changed.
Escape hatches
switching could free up $2,400/yrOpen-source testing without visual-editor overhead
growthbook.io open_in_newServer-side experimentation for product-led teams
statsig.com open_in_newLong-standing CRO suite with similar visual editing
vwo.com open_in_new2 of 3 replacements have a usable free tier.